A Complete Guide to SEO: Everything you want to know /Free courses: What SEO part 4

what is seo
A Complete Guide to SEO: Everything you want to know /Free courses: What SEO 


This is the final lesson in a comprehensive guide to SEO. In this lesson, we will address a group of the most important and popular SEO tools, the more effective and necessary.


There is no doubt that tools are one of the most important components of success, in almost every human work. In the world of digital marketing, tools have another dimension of importance and necessity.

Optimizing search engines are one of the most important channels for digital marketing, which relies very heavily on tools for its success.
Note: There are some SEO tools already covered in the framework of some previous lessons. It will also be covered here because I aim to make this lesson a comprehensive source for the most important SEO tools.

A list of the most important SEO tools

SEO tools: They are specialized tools that enable you to access important information, accurate statistics, and special reports about your site and possibly about the sites of others.

The best SEO tools in 2021


It also enables you to access information and statistics about the performance of your site in the search engines, and it also provides you with information about the keywords that you should target in your topics.

The purpose of all this information, data, and reports resulting from SEO tools is: to help you discover errors and problems on your site and provide solutions to them, and to help you make the right decisions to develop your site, to improve search engines.

From this definition, it is clear that every tool that helps you achieve this purpose is an SEO tool.

Here is a list of the most important and best SEO tools:


Google Search Console

Google Search Dashboard. This tool is completely free provided by the Google search engine for website owners. This tool acts as a link between webmasters and the Google search engine.

This tool provides you with a set of important data, including data about how your site appears in search results, data about your site’s visits coming from the Google search engine, and data about indexing and crawling.

Also, this tool will send you a notification if there is a problem with your site, whether a problem related to the appearance of your site in Google results or a security problem related to your site

Through your Google account, you can use this tool after adding your site, activating it, and adjusting its settings.

Bing Webmaster

Bing is a search engine tool for linking website owners with Bing.

This free tool is very similar to the Google tool that was mentioned above, but it is a comprehensive tool that contains a lot of features and characteristics. 


Among them is a tool for search words, through which you can see the search rate on any word on the date that you specify.

Also through it, you can get a lot of important reports for your site, such as the compatibility of your site with mobile visitors, and a report on the safety of site files. In short, it is a great comprehensive tool for every SEO look.

Google Analytics

Free visitor analysis tool for Google. This tool enables you to access all the data and statistics you need about your website visitors.

Through it, you can obtain accurate data about your website visitors according to geographical or demographic distribution, or according to the source of visitors, or the devices used, or interests … etc.

Of course, you can get all the mentioned data according to any date you specify. You can get the number of visitors on your site now, according to many rankings as well.


Bitly

Free tool for shortening links. It helps you to show your website links shortly and professionally in front of your followers on social media.

It is an analysis tool as well, with which you can find out the number of clicks on your site's shortened links.

It provides you with a lot of analytical data about these clicks, such as the country from which the clicks were made, and the source of the clicks. It is an indispensable tool for the better performance of your social media website.

Google Keyword planner

A free tool from Google, that enables you to obtain information and data about the search words used by Google search engine users, and then you can use these search words as keywords that you target on your site.

All you have to do is go to the page of this tool and write a word or sentence related to your site, you will see a lot of data about this word, such as the monthly search rate, and the click price. 

A large group of other related words will also appear with this word.


Keyword Shitter

Great free tool for generating long-tail keywords, all you have to do is go to the tool's link and type in your primary keyword. This tool will start generating hundreds of keywords related to your keyword.

This tool uses Google Autocomplete to generate keywords.


soovle

Free tool to get shortlists of keywords from multiple sources: Google, YouTube, Bing, Yahoo, Amazon, and Wikipedia.

Write any keyword in this tool, and you will get the top ten searched keywords in all the above-mentioned research sources.


Ahrefs

One of the great paid tools that offer a lot of SEO features. Once you subscribe

In this tool, you will be able to get various reports and statistics for your site. Including: getting keywords, monitoring links to your site or others' sites, reports on indexing your site from search engines, reports on your site’s ranking in search results, and a lot of statistics, information, and other reports.

semrush

This SEO tool is driven by a lot of great features and features like the one before it. 

This tool is a complete solution for anyone who wants to improve their website's SEO.

Through it, you can extract a lot of reports on keywords, about your site’s performance, incoming links to your site, and reports on the performance of rival sites. With it, you can track your site’s ranking in the search results, and track your site’s performance on social networking sites.


Google

One of the tools that can be used for SEO is the Google search engine itself. By using Google as a regular user, you can understand and learn a lot about SEO. Here are some of the features that you can get from Google:

1- Access to many long search sentences

You can do this through the Google Autocomplete feature. When you type a certain word in the search rectangle, it will drop down in front of you a list of a group of suggestions to complete the search sentence.

2- Study of competitors

By using Google, you can reach the top sites in the search results for any search word, and then you can study these sites and learn from them to develop your site.

3- Using advanced search commands

To explain this point, you should refer to the topic of search secrets in Google. On this topic, you will find a set of advanced search commands, which enable you to access a lot of important information to improve your site in search engines. 

Majestic


This paid tool contains a huge database of links, which you rely on to produce very important reports about your site.

These reports enable you to understand the history of your site's archives, and to understand everything related to your site's links, whether entering or entering it. And a lot of other data on keywords as well.



What SEO

Google Page Speed ​​Insights

A free tool from Google to measure the speed of your site, and to give you a report on the most important points that you must work on to increase the speed of your site.


Here are two other tools for measuring your site's speed:

  • gtmetrix
  • tools.pingdom

Siteliner

A paid tool to inspect your site and give you a report that contains: broken links to your site, duplicate content, percentage of pages with unique content, average page size, average word count per page, and a lot of other important data about your site.


Answer The Public

An SEO tool has a free and a paid version that contains more features. This tool helps you discover topics for creating content for your website, based on the keyword that you write.

A great tool for English content, but it has limited benefits in Arabic.


BuiltWith

This tool is paid, but it does offer some free features. This security tool enables you to learn a lot about any website in terms of its configuration.

Through it, you can learn the analytical tool used by any website, the content management system that is used, such as WordPress, and it enables you to know the plugins used by WordPress and a lot of other important information.


similar web

A paid SEO tool that gives you a comprehensive report on everything related to your site, in terms of the number of visitors and everything you want to know about your visitors, and the global and local ranking of your site. It gives you an analysis of the keywords they use and lots of other important SEO data.


screaming frog

It is a paid program that you download to your computer, this program crawls your site just as search engines do, and provides you with a comprehensive report on everything related to the structure of your site and its links.


broken link check


Free tool to get a report of corrupt links to your site.


Yoast WordPress Plugin

A WordPress plugin is a great SEO tool for every SEO look, this plugin gives you a lot of great features. We covered this plugin in detail in our WordPress SEO tutorial

Tool Link:

Yoast WordPress Plugin

There are many other SEO tools, but here I tried to be brief and put only the most important and most useful, taking into account the diversity in the tools' tasks.

I hope this lesson is a comprehensive resource for the most important SEO tools.


With this lesson, I have finished the SEO guide, which I hope will be an important resource for every website owner, and every looking to learn SEO.

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